Mission Statements of Popular Automobile Companies
The first Subaru mannequin offered in America, the 360 had a MSRP of $1,297 and was marketed with the slogan “Cheap and ugly does it!” The 360 ended up being a critically panned commercial failure in North America. Urban legends persist that unsold 360s have been both crushed or pushed into the ocean. Despite the 360’s failure, Subaru of America continued operation and finally discovered success, promoting over 200,000 units a 12 months by 2006. Toyota, Honda, and Nissan are all in the BusinessWeek magazine’s The one hundred Top Global Brands by dollar worth, as ranked by leading brand consultancy …