Apple’s key to success lies in its family of merchandise and its ability to innovate. The company focuses on design and quality—two key components that had been a key part of Jobs’ company imaginative and prescient. The merchandise that Apple creates and markets can be utilized beneath the same operating system, which permits consumers to sync them collectively, thus reducing corporate costs. Apple’s capability to create, develop, and market new services and products also put it forward of its competitors. In this case, the corporate is publicly traded and has certain reporting and operating restrictions, not like smaller companies that …