Ford outlined a slate of new vehicles for the coming years during its second-quarter 2026 earnings call, specifically highlighting an upcoming electric pickup truck built on a new universal electric vehicle platform. CEO Jim Farley shared details about the truck, which is rumored to be called the “Ranchero,” confirming it will feature a pickup bed alongside more cabin space than a Toyota RAV4. Farley also reiterated that the vehicle will start around $30,000 and be “fun to drive,” though he did not provide a specific launch date.
The UEV pickup includes bi-directional charging capacity, a feature that allows the vehicle to send power back to a home or grid. Despite the added interior space, the truck retains a traditional bed. Ford executives describe this vehicle as part of a revised strategy focused on affordable commuter cars rather than the expensive upmarket models that have struggled to gain traction. The company lost $919 million on its Model e business unit in the second quarter, a narrower gap compared to the $1.3 billion loss recorded during the same period the previous year.
Related: Safe Used Cars for Teen Drivers Under 20000
Financial performance includes significant one-time charges. Special items in the quarter totaled $4.1 billion, consisting of $0.5 billion for EV program cancellations and $3.6 billion related to the disposition of Ford’s joint venture with SK On. These writedowns followed a separate $0.5 billion charge in the first quarter for the same joint venture and $0.3 billion for the cancellation of a three-row SUV project.
Next-Generation Lineup
Ford plans to replace a massive portion of its product portfolio over the next three years, a move the company frames as a response to manufacturing and design advancements. Farley stated that next-generation products will feature “massive” improvements in electrical architecture, largely developed by Ford’s own engineers. He also confirmed the company is impressed with improvements to Apple Maps and suggested the integration could expand beyond the new electric models, though no official announcement has been made.
Related: WEC 2026 season could end in Monza and Barcelona
Key additions to the lineup include an all-new F-Series and Super Duty truck, which will be built at the Oakville Assembly plant in Ontario. Ford initially retooled the facility to produce EVs, but it will now return to combustion engines. The company anticipates adding up to 100,000 units of annual Super Duty capacity at Oakville, helping to raise its retail supply from 52 days to a target of 55-56 days. This increase in inventory should, in theory, give buyers more leverage when negotiating sticker prices.
Ford is also competing for a Pentagon contract by presenting three prototypes of a Super Duty-based vehicle for military use. This effort follows a separate program to build a Chevy Colorado-based Infantry Squad Vehicle for General Motors. Ford’s ability to secure this contract would mark a significant expansion beyond its traditional civilian market.
